DESIGN HBC STORE PLANNING
PHOTOGRAPHY ED WHITE
AWARDS 2009 RETAIL DESIGN INSTITUTE INTERNATIONAL STORE DESIGN AWARDS, AWARD OF MERIT, TEMPORARY STORE; 2009 ARIDO INTERIOR DESIGN AWARDS, AWARD OF EXCELLENCE; 2009 ARE DESIGN AWARDS, VISUAL PRESENTATION OF THE YEAR AND VISUAL PRESENTATION AWARD; TORCH TREE AND S-WALL PRESENTATION GROUPING; 2009 ARE DESIGN AWARDS, GRAND PRIZE, SOFTLINE SHOP WITHIN A STORE; 2008 RDI INT’L STORE DESIGN AWARDS, 1ST PLACE, NEW SHOP WITHIN AN EXISTING DEPARTMENT OR SPECIALTY STORE; 2008 IFAI INTERNATIONAL ACHIEVEMENT AWARD, AWARD OF EXCELLENCE, INTERIOR DISPLAY
BUILT BY EVENTSCAPE, 2008
The three Olympic medal standings are suggested in three mirror-polished steel archways that appear in a 15-foot high, 70-foot long, S-curved wall that’s a dynamic backdrop to Olympic clothing and accessories. Stunning graphic images promote the upcoming Vancouver Winter Olympics in 2010. The challenge on this project was to make a massive structure—the S-wall—appear to float. We engineered the three arches as the main support for the wall, using steel reinforcement. With a decorative element providing support, light aluminum framing formed the rest of the structure. The client wanted the elements to be modular and re-usable, so each segment has hang points for suspension. A custom millwork base incorporates glass, colored acrylic, and concealed uplighting that spotlights the garments hanging above.
Overhead, framed fabric “branches” in Olympic colors span over 60 feet, growing from a 15-foot high column/trunk. Change rooms are unique “pods” with a sliding door that, when closed, displays “Occupied” in seven different languages. The entire project speaks the universal language of excellence, and is a clear winner.