FILA

CHROME COLUMNS, FEATURE CEILING + WALL

PROJECT FILA, NEW YORK, NY
DESIGN GIORGIO BORRUSO
AWARDS 2006 FX DESIGN AWARDS, HIGHLY COMMENDED; 2006 NASFM STORE OF THE YEAR; 2006 VM+SD ANNUAL BEST OF YEAR AWARDS, BEST STORE FIXTURE; 2006 DDI ANNUAL PORTFOLIO AWARDS, FIRST PRIZE, ‘BEST NEW RETAIL”; 2006 SADI AWARDS SUPERIOR ACHIEVEMENT IN DESIGN & IMAGING, 1ST PRIZE; 2006 NASFM FULL STORE FIXTURE GROUPING AWARD; 2006 NASFM GRAND PRIZE, SOFTLINE SPECIALTY STORE, 3001-25,000 SQ. FT.; 2005 ISP/VM+SD INTERNATIONAL STORE DESIGN 1ST PLACE, SPECIALTY STORE, 3000-5000 SQ. FT.
PHOTOGRAPHY BENNY CHAN/FOTOWORKS
BUILT BY EVENTSCAPE, JULY 2005

Chrome columns, one-piece framed fabric ceiling, and a double curved, digitally printed, framed fabric wall—are all Eventscape features in this flagship store. The 15 foot elliptical jewel-like chrome columns are constructed of layered bands that expand and visually connect with the ceiling. The bands are hand-bent and welded every 12 inches with over 3,000 welds on each. The one-piece framed fabric ceiling represents running paths winding through the store. Winner of 2006 NASFM Store of the Year, Grand Prize, Full Fixture Grouping Award, and Winner of the 2005 ISP/VM&SD 1st Place Specialty Store and featured in over a dozen magazines.


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